Industries
Meta and Google advertising considerations for healthcare, med spas, fitness, hospitality, professional services, and growing companies.
Meta Ads for Healthcare
Can healthcare practices use Meta Ads?
How Meta Ads work for healthcare practices: policy constraints, creative that stays inside the rules, lead quality, and why medical claims cannot be casual.
Google Ads for Healthcare
Should healthcare practices use Google Ads?
How Google Ads work for healthcare: high-intent queries, certification and policy, call-only pitfalls, and landing pages that match clinical reality.
Meta Ads for Med Spas
How should med spas use Meta Ads?
Meta Ads for med spas: visual offers, before/after limits, membership versus first-visit promotions, and lead quality.
Google Ads for Med Spas
Should med spas run Google Ads?
Google Ads for med spas: procedure keywords, local intent, policy, and why brand Search still matters in a copycat category.
Meta Ads for Fitness
How do Meta Ads work for fitness businesses?
Meta Ads for gyms and fitness businesses: offer-led creative, trial memberships, body-image policy, and local geo discipline.
Google Ads for Local Businesses
How should local businesses use Google Ads?
Google Ads for local businesses: near-me queries, location targeting, call assets, and the difference between Search and the map pack.
Meta Ads for Hospitality
How should hospitality brands use Meta Ads?
Meta Ads for hotels, restaurants, and hospitality: offer timing, geo of travelers versus locals, creative that shows the place, and booking reality.
Google Ads for Professional Services
Should professional services firms use Google Ads?
Google Ads for lawyers, accountants, consultants, and other professional services: expensive queries, qualification, and landing pages that respect the buyer.
Meta Ads for Technology
Should technology companies use Meta Ads?
Meta Ads for technology companies: product storytelling, lead quality versus cheap ebook fills, and when social demand-gen actually helps a sales team.
Meta and Google Ads for Growing Businesses
How should growing businesses use Meta and Google Ads?
How growing businesses should use Meta and Google together: which channel first, how to fund tests, and when to hire operators versus stretching the founder.