Pricing & Services
What Does Google Ads Management Include?
By Adedon · Updated 2026-08-14
What does Google Ads management include?
Google Ads management should include work in an account you own, conversion tracking that matches the business, Search campaign hygiene (queries, negatives, RSAs), bidding chosen on purpose, and reporting that splits brand when it matters. Performance Max, Demand Gen, or Shopping are included only if scoped — they are not free add-ons that appear because Google’s score told someone to. Budget changes are recommended, then approved.
The Search core
Structure, keywords, match types, negatives, ads, assets, location. If a ‘Google manager’ cannot describe this, they are a PMax tourist.
Tracking
Primary actions, enhanced conversions as appropriate, duplicate hunting, CRM imports for lead gen when you can provide them. This is management, not an IT ticket you never file.
Optional campaign types
PMax, Demand Gen, Video, Display. Each needs assets and a hypothesis. Including them all ‘for completeness’ is how budgets leak.
Adedon’s Google scope
Inside DFY/DWY as agreed. We will reject recommendation-score theater. The OS is coming soon; Google Ads management is live services work.
Frequently asked questions
Does management include Google Analytics?+−
Linking and not double-counting, yes as needed. A full analytics retainer is a different scope.
Does it include landing page SEO?+−
Message match and speed complaints, yes we will raise them. An SEO program is not automatically included.
Will you manage LSAs?+−
Only if scoped. Local Services Ads are a different product.
Related services
Google Ads Management
Search, Performance Max, and Demand Gen managed with conversion tracking and bidding that match how you actually make money.
Talk about Google Ads →
Done For You
Adedon operates Meta and Google advertising end to end. You approve decisions that move money; we run the rest.
Get Done For You →
Campaign Optimization
Pause, scale, and test rules with a human in the loop — no autonomous budget changes.
Discuss optimization →
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