Advertising spend is separate from Adedon fees and is paid directly to Meta and/or Google.
What optimization includes
Monitoring delivery and results, spotting underperforming ads or queries, proposing tests, and documenting what changed. Budget and bid changes that move money are recommended, not auto-executed without approval.
How it fits the process
Optimization sits after launch in Adedon's 01–06 workflow: Brief, Strategy, Creative, Launch, Optimize, Report.
Limits
Optimization cannot invent demand that is not there, and platform signals can be noisy. We distinguish observed metrics from interpretation in reporting.