Advertising spend is separate from Adedon fees and is paid directly to Meta and/or Google.
What the work covers
Strategy, campaign architecture, creative direction, launch, monitoring, optimization, and reporting. Involvement level is chosen as Done For You or Done With You.
Platforms
Meta Ads and Google Ads. Other networks are out of scope unless explicitly added later. Adedon OS, the software layer behind this workflow, is coming soon.
Spend versus fees
Media spend is paid to Meta and Google. Adedon charges setup and monthly service fees. Those are not mixed in quotes or invoices as a single “ad budget.”