Advertising spend is separate from Adedon fees and is paid directly to Meta and/or Google.
What a report should include
The conversion event you care about, spend, delivery, efficiency metrics that match the goal, creative or query notes where relevant, and a clear next action. Cadence is scoped per engagement.
How we treat numbers
Metrics can mislead without business context. Reports separate observed platform numbers from interpretation. We do not publish fabricated case-study ROAS on this site.
Software context
Reporting is part of the operating workflow Adedon is also encoding into Adedon OS (coming soon). Today you buy the service; the OS waitlist is separate.