Google Ads
Search, Performance Max, Demand Gen, keywords, bidding, and conversion tracking — explained for operators and buyers of management services.
Google Ads Management: Complete Guide
What is Google Ads management and what should it include?
What Google Ads management includes: search, Performance Max, Demand Gen, conversion tracking, bidding, negatives, and reporting a business can use.
How Google Ads Work
How do Google Ads work?
How Google Ads auctions, Quality Score, ad rank, and campaign types fit together — in language operators and owners can use.
How Much Does Google Ads Management Cost?
How much does Google Ads management cost?
Typical Google Ads management fee structures and how Adedon’s Done For You and Done With You retainers are scoped alongside media spend.
Google Ads Agency vs In-House
Should I hire a Google Ads agency or run Google Ads in-house?
How to choose between a Google Ads agency, an in-house specialist, and a Done With You hybrid — including account ownership and query hygiene.
How to Set Up Google Ads
How do you set up Google Ads correctly?
A setup sequence for Google Ads: account ownership, conversion actions, campaign type, keywords or assets, ads, billing, and the first two weeks of query control.
Google Search Ads Explained
How do Google Search ads work?
What Google Search ads are, how queries, keywords, and RSAs fit, and how to tell Search apart from Performance Max search inventory.
Google Performance Max Explained
What is Google Performance Max and how does it work?
What Performance Max is, where it shows, what asset groups and goals do, and how to judge it without treating it as unsupervised Search.
Google Demand Gen Explained
What is Google Demand Gen?
What Demand Gen campaigns are, how they differ from Search and Performance Max, and when visual discovery ads on YouTube, Discover, and Gmail make sense.
Google Ads Keyword Strategy
How should you build a Google Ads keyword strategy?
How to build a Google Ads keyword strategy from intent themes, match types, negatives, and brand vs non-brand — without stuffing thousands of synonyms.
Google Ads Match Types Explained
What are Google Ads match types?
What exact, phrase, and broad match mean now, how close variants work, and when each match type belongs in a Search account.
Google Ads Conversion Tracking
How should Google Ads conversion tracking work?
How Google Ads conversion tracking should be set up: primary actions, enhanced conversions, duplicates, and importing qualified leads.
Google Ads Quality Score Explained
What is Quality Score in Google Ads?
What Quality Score is made of, how it affects Ad Rank and CPC, and why chasing the number without fixing queries and pages fails.
Google Ads Bidding Strategies Explained
How do Google Ads bidding strategies work?
Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS, and when each Google Ads bidding strategy is honest to use.
How Much Should You Spend on Google Ads?
How much should a business spend on Google Ads?
How to set Google Ads spend from demand, economics, and learning needs — not from a fake industry percentage.
Google Ads CTR Explained
What does CTR mean in Google Ads?
What click-through rate means on Google Search and other campaign types, and how to use CTR without confusing it with Quality Score or profit.
Google Ads CPC Explained
What does CPC mean in Google Ads?
What cost per click means in Google Ads, why CPCs differ by query and Quality Score, and how to read CPC next to conversion rate.
Google Ads CPA Explained
What does CPA mean in Google Ads?
What cost per acquisition means in Google Ads, how conversion definitions change it, and how to set Target CPA without wishful numbers.
Google Ads ROAS Explained
What does ROAS mean in Google Ads?
What return on ad spend means in Google Ads, when it applies, and why lead-gen accounts should not fake a ROAS story.
How to Improve Google Ads Performance
How do you improve Google Ads performance?
An order of operations for improving Google Ads: conversion integrity, search terms, ads and pages, structure, then bidding and budget.
Common Google Ads Mistakes
What are the most common Google Ads mistakes?
Frequent Google Ads mistakes: messy conversions, no negatives, PMax-only builds, brand vanity, and treating optimization score as a strategy.